An Oriental Poetic Approach: Core Graphics Creative Thinking and Aesthetic Construction for the 19th Asian Games
DOI:
https://doi.org/10.63623/das2025010202Keywords:
2022 Hangzhou Asian Games; Oriental poetics; Core graphics; Creative thinking; Aesthetic constructionAbstract
This study investigates the creative methodology and conceptual framework underlying the visual identity design of the core graphics for the 2022 Hangzhou Asian Games. Employing a case study approach grounded in Oriental aesthetic theory, this paper examines how traditional Chinese cultural elements can be systematically integrated into contemporary sports event branding. The research contributes to the field of visual communication design by proposing a theoretical framework that synthesizes Yi Xiang (意象, imagery), Yi Jing (意境, artistic conception), and Jing Jie (境界, realm) as guiding principles for mega-event visual identity development. Through comparative analysis of international precedents including the Olympic Games visual systems, this study demonstrates how the Hangzhou Asian Games core graphics achieve a harmonious balance between cultural authenticity and global visual communication standards. The findings offer practical implications for designers and event organizers seeking to develop culturally resonant yet internationally accessible visual identity systems for major sporting events.
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Copyright (c) 2025 Prof. Dr. Cheng Zhaohui (Author)
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