Exploring the Integration of Teaching Practice and Innovation- Entrepreneurship Competitions in Art and Design Education under the “Internet Plus” Perspective

Abstract

This case study article explores the transformation of art and design education in Chinese universities under the “Internet Plus” initiative. Through a series of representative cases from institutions such as Zhejiang University of Technology, East China Normal University, and Guangdong University of Technology, the study examines how blended learning models, flipped classrooms, immersive VR environments, and industry-university collaboration have been implemented to enhance teaching effectiveness. The integration of innovation-entrepreneurship competitions into curricula has also emerged as a strategic approach to foster creativity, problem-solving skills, and real-world readiness among students. This paper provides practical insights into how digital technologies and competition-driven pedagogy can be effectively embedded in art and design programs. The findings offer valuable reference points for educators and institutions aiming to update their instructional strategies in response to the evolving demands of the digital era.